work experience

Sports Illustrated

Newsletter editor // February 2021 - Present

  • Set and iterate on data-driven email strategy based on engaging subscribers and building audiences

  • Center user-focused product design and experiences to create and enhance content

  • Analyze and evaluate audience behavior trends using data analytics and surveys

  • Communicate email suite performance to high-level executives

  • Serve on SI’s style committee, making informed choices on language decisions and style guides

  • Convert wireframes and design specs into email designs

  • Collaborate with consumer marketing and sales teams to explore revenue opportunities

  • Partner with product managers and engineers to optimize user experience and customer flow

  • Edit and coach journalists on newsletter voice, style and content

  • Write and edit daily flagship email and niche newsletters on various sports and topics

  • Manage and edit pop-up newsletters focused on major events including the Olympics

  • Write weekly features for a subscriber-only newsletter focused on SI’s photojournalism

The Philadelphia Inquirer

Senior newsletter editor // June 2019 - Present

SEO editor // October 2017 - May 2019

  • Created and developed email strategy for the Philadelphia region’s leading media outlet

  • Utilized design-thinking frameworks to develop product wireframes

  • Executed comprehensive data analysis and trend evaluation on user behavior

  • Wrote The Inquirer’s daily flagship newsletter

  • Served on The Inquirer’s style committee, developing and modernizing the publication’s style guide

  • Led a complete revamp of the editorial and technical SEO strategy for Inquirer.com

  • Managed wholesale domain and taxonomy changes for Inquirer.com

  • Trained a 200-plus person newsroom on the latest editorial SEO strategies

  • Started daily news meetings with an data-driven look at our newsroom’s performance

  • Pitched, produced and managed a daily news podcast

The New York Times

Intern, Smarter Living // June 2017 - August 2017

  • Used email newsletters, SEO and social media to grow readership with a focus on service journalism

  • Wrote and reported original stories

ESPN

Editorial intern, Major League Baseball // June 2016 - Aug. 2016

  • Edited and produced major projects, such as the ranking of the top 100 baseball players of all time

  • Wrote and reported articles and designed infographics for ESPN.com

VOX

Intern, data reporting and graphics // March 2016 - June 2016

  • Wrote and reported original stories for Vox

  • Used data and programming skills to express complex ideas in understandable visuals

  • Worked with Vox writers to make their stories more visually engaging and informative

INSIDE NU

Editor-in-chief, beat writer //  Feb. 2013 – present

  • Covered Northwestern University sports teams on a 24/7 basis for SB Nation’s Northwestern site

  • Incorporated reporting, video, statistics and analysis into comprehensive, in-depth stories

  • Created, assigned, reported, wrote, edited and fact-checked timely, accurate and engaging stories

education

NORTHWESTERN UNIVERSITY // graduation: March 2017

  • Medill School of Journalism, Media, Integrated Marketing Communications – B.S. in Journalism (Magazine)

  • Weinberg College of Arts and Sciences – B.S. in Political Science

skills

  • Editorial (expert), technical (proficient) SEO (Google Trends, SEMRush, Screaming Frog, etc.)

  • Off-platform content creation on Facebook, Twitter, Instagram, YouTube, Apple News, etc.

  • Data analytics with Google Analytics, Google Trends, Chartbeat, Parse.ly, Crowdtangle

  • Experience with AP Style, editing, fact-checking, research, HTML and CSS

  • Design and prototyping tools including Adobe Creative Suite and Figma

  • Design-thinking group brainstorm exercises

References available upon request.