work experience
Sports Illustrated
Newsletter editor // February 2021 - Present
Set and iterate on data-driven email strategy based on engaging subscribers and building audiences
Center user-focused product design and experiences to create and enhance content
Analyze and evaluate audience behavior trends using data analytics and surveys
Communicate email suite performance to high-level executives
Serve on SI’s style committee, making informed choices on language decisions and style guides
Convert wireframes and design specs into email designs
Collaborate with consumer marketing and sales teams to explore revenue opportunities
Partner with product managers and engineers to optimize user experience and customer flow
Edit and coach journalists on newsletter voice, style and content
Write and edit daily flagship email and niche newsletters on various sports and topics
Manage and edit pop-up newsletters focused on major events including the Olympics
Write weekly features for a subscriber-only newsletter focused on SI’s photojournalism
The Philadelphia Inquirer
Senior newsletter editor // June 2019 - Present
SEO editor // October 2017 - May 2019
Created and developed email strategy for the Philadelphia region’s leading media outlet
Utilized design-thinking frameworks to develop product wireframes
Executed comprehensive data analysis and trend evaluation on user behavior
Wrote The Inquirer’s daily flagship newsletter
Served on The Inquirer’s style committee, developing and modernizing the publication’s style guide
Led a complete revamp of the editorial and technical SEO strategy for Inquirer.com
Managed wholesale domain and taxonomy changes for Inquirer.com
Trained a 200-plus person newsroom on the latest editorial SEO strategies
Started daily news meetings with an data-driven look at our newsroom’s performance
Pitched, produced and managed a daily news podcast
The New York Times
Intern, Smarter Living // June 2017 - August 2017
Used email newsletters, SEO and social media to grow readership with a focus on service journalism
Wrote and reported original stories
ESPN
Editorial intern, Major League Baseball // June 2016 - Aug. 2016
Edited and produced major projects, such as the ranking of the top 100 baseball players of all time
Wrote and reported articles and designed infographics for ESPN.com
VOX
Intern, data reporting and graphics // March 2016 - June 2016
Wrote and reported original stories for Vox
Used data and programming skills to express complex ideas in understandable visuals
Worked with Vox writers to make their stories more visually engaging and informative
INSIDE NU
Editor-in-chief, beat writer // Feb. 2013 – present
Covered Northwestern University sports teams on a 24/7 basis for SB Nation’s Northwestern site
Incorporated reporting, video, statistics and analysis into comprehensive, in-depth stories
Created, assigned, reported, wrote, edited and fact-checked timely, accurate and engaging stories
education
NORTHWESTERN UNIVERSITY // graduation: March 2017
Medill School of Journalism, Media, Integrated Marketing Communications – B.S. in Journalism (Magazine)
Weinberg College of Arts and Sciences – B.S. in Political Science
skills
Editorial (expert), technical (proficient) SEO (Google Trends, SEMRush, Screaming Frog, etc.)
Off-platform content creation on Facebook, Twitter, Instagram, YouTube, Apple News, etc.
Data analytics with Google Analytics, Google Trends, Chartbeat, Parse.ly, Crowdtangle
Experience with AP Style, editing, fact-checking, research, HTML and CSS
Design and prototyping tools including Adobe Creative Suite and Figma
Design-thinking group brainstorm exercises
References available upon request.